June 8, 2017

PERFORMANCE BASED MARKETING: What's in it for Advertisers and Publishers

presented by
Doug Coffelt and Richard Jones

about this program

In this half-hour program Doug Coffelt with the Washington Post and Richard Jones with Proven Performance Media discussed how Performance Based Marketing really works, including category successes at the Washington Post and how working with a third-party like Proven Performance Media can make a BIG difference in generating advertiser sales and growing news media revenue.

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