about this program
We explored with Tracey Altman and Marianne Grogan the composition and key take-aways of the Coda Ventures study commissioned by AMG/Parade to measure how local consumers interact with media across a multitude of platforms. The study was fielded from June 15-20, 2016, to identify the role that local media play in providing community news and delivering local advertising. At the close of the survey, a total of 1,003 local market consumers were surveyed. Results were published August 18th.