News Advertising Coalition is the new name for the Newspaper Target Marketing Coalition!

March 30, 2017

Broader Business Focus and Association Growth is the Goal!


March 30th, 2017 ** Baltimore, MD – The Newspaper Target Marketing Coalition (NTMC) announced today it has changed its name to News Advertising Coalition (NAC) and launched a new website reflecting the Coalition’s broader focus on print and digital solutions.

The new name was approved by member newspapers attending the 2017 NTMC Conference in San Diego this February and better reflects the strong interest by association members in developing innovative, leading-edge marketing solutions for member publishers and their customers. 

NAC’s new focus is in line with the goals of the media companies and affiliated businesses that make up its membership. And the new website has a visual appeal and improved utility that better represents media companies while also providing state-of-the-art access across all digital devices.  

Katherine Kohls, Star Tribune Preprint Sales Manager and NAC Board Secretary, who was instrumental in leading these changes, stated recently, “We are excited about this fundamentally important change.  The new name and website reflect the Coalition and our mission.  It will provide better service for all our members - including the new ones we hope will be working with us this year to improve and grow the news advertising industry!

Rod McLain, Fort Worth Star-Telegram Director of Multimedia Advertising and NAC President adds, “Having an effective network for discussing and sharing best marketing practices and providing business solutions has made NTMC – and now NAC – unique!  Our goal now is to make our resources more available to others in the industry to help as many as possible be more successful with the work we all do.”

NAC was founded as Newspaper Target Marketing Coalition in 1998 and currently counts more than forty media organizations among its members– including 23 major news media publishers. NAC also partners with a range of other business groups including six affiliate members.

For more information on NAC visit

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