Global Ad Distribution Partners with Renowned Circulation Expert to Form Horizon Delivery
November 27, 2017
Global Ad Distibution is now Horizon Delivery
LAS
VEGAS, Nevada – Kennedy Higdon and Pete Friedrich, the
founders of Global Ad Distribution, the industry’s undisputed leader in
alternate home delivery solutions, are proud to announce they have partnered
with newspaper industry veteran Mark Henschen to form Horizon Delivery, LLC.
Horizon
Delivery will address the publishing industry’s demand for a reliable partner
to outsource all core home delivery functions, including traditional daily
subscription-based delivery. Horizon is also leveraging its expertise and reach
to build upon its local operations to add new lines of non-traditional home
delivery revenue.
Mark
Henschen has been named Horizon’s President and CEO. His most recent position
as Publisher of the Arizona Daily Star was preceded by a very successful run in
circulation, with stops at Gannett, Lee Enterprises and Howard Publications. In
2015, Mark was inducted into the Anderson-Hanna National Circulation Director
Hall of Fame for his lifetime of achievement and innovations.
“We
launched Global to service a specific niche within the publishing industry”,
Global President Kennedy Higdon states. “Forming Horizon now affords us the
opportunity to address another key industry need where reliable options remain
limited for the delivery of the more traditional daily programs”.
Mark
Henschen, Horizon Delivery’s President and CEO, adds “Horizon Delivery was
formed to assist the newspaper industry with reliable quality delivery. By
putting a premium on delivering industry-leading quality, we help every one of
our partners maximize their subscriber revenue potential which positively
impacts the bottom-line”.
Global’s
COO Pete Friedrich further adds, “Global’s success is based on out-of-the-box
thinking to address changes in the industry, and that is what Mark brings to
the daily home delivery side. Horizon will be the new benchmark for home
delivery operations, and will meet the performance levels that will propel
the company to become the only viable solution in the industry.”
