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NAC Updates, News, NAC Online content and Industry links

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NAC Update!

The News Advertising Coalition produces NAC Update! each quarter with information for and about its members and the broader newsmedia industry community. The Winter/Spring 2018 issue has insights stemming from the 2018 NAC Conference in San Antonio. Other recent issues appear below.

Volume 9, No. 4
|
March 29, 2018

Winter/Spring 2018

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Volume 9, No. 3
|
November 14, 2017

Fall 2017

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Volume 9, No. 2
|
August 9, 2017

Summer 2017

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Volume 9, No. 1
|
May 18, 2017

Spring 2017

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Volume 8, No. 4
|
January 18, 2017

Winter 2017

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News Posts

April 11, 2018

The crisis in local journalism has become a crisis of democracy

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March 19, 2018

Printers and Publishers Unite to Launch Coalition to Stop Baseless Newsprint Tariffs

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March 16, 2018

Valassis’ RedPlum Re-branded to ‘RetailMeNot Everyday’

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March 9, 2018

The Rapidly Evolving Retail Food Landscape - 2018 NAC Conference deck with narration by Jeff Metzger, Publisher - Food World/Food Trade News

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January 3, 2018

20th Anniversary 2018 San Antonio Conference promo updated!

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November 27, 2017

Global Ad Distribution Partners with Renowned Circulation Expert to Form Horizon Delivery

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November 12, 2017

U.S. newspaper industry just hasn’t done a very good job of telling the ROI story

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October 19, 2017

Print Ads Spur Newspaper Readers To Shop

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October 12, 2017

NewsSlide - A NEW MULTIMEDIA NEWS MEDIUM

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August 9, 2017

GateHouse Acquires Morris Publishing’s 11 Daily Newspapers

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August 1, 2017

The Mercury News and East Bay Times partner with Nextdoor

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July 18, 2017

ACI Last Mile Network Announces Acquisition of CIPS Marketing Group - Last Mile Delivery Solution Expands Geographic Footprint

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June 21, 2017

Jeff Bezos has advice for the news business: "Ask people to pay. They will pay!"

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June 2, 2017

Newspapers Fact Sheet

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May 31, 2017

NAC ONLINE PROGRAM: PAY FOR PERFORMANCE - WHAT'S IN IT FOR ADVERTISERS & PUBLISHERS

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May 1, 2017

Why the Sunday Print Edition Still Reigns Supreme For Publishers

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April 26, 2017

More Than Half of Digital Advertising Is Mobile

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April 20, 2017

Is there an untapped market for print in local journalism? No, seriously.

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March 30, 2017

News Advertising Coalition is the new name for the Newspaper Target Marketing Coalition!

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August 18, 2016

2016 Local Knowledge Study Reports Effectiveness of Local Media to Deliver Community News and Consumer Advertising

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May 12, 2015

USPS Responds to NAA's Concerns and Walks Back Steep Rate Increase

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November 14, 2014

Postal Service BOG Selects Megan Brennan as 74th Postmaster General and CEO of USPS

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June 25, 2014

Government Executive: House Committee Requires USPS to Keep Saturday Mail Delivery

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February 19, 2014

Newsosaur: Big Data Zeros in on Ad Inefficiency

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December 18, 2013

Valassis to be sold to Harland Clarke Holdings

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May 21, 2013

Newspaper Companies Invest Another $9M In Local Deal Startup Wanderful Media

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May 7, 2013

NAA Research Reveals U.S. Consumers Rely on Newspaper Media When Making Purchase Decisions

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resources

NAC OnLine Programs

April 19, 2018

Thanksgiving Day - Best Practices!

presented by
Jim Scanlan, Lou Hudson, Michelle Ionescu, Rob Morgan
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January 11, 2018

More New Revenue Ideas

presented by
Allison Altobelli, Mark Misurelli, Tim Ikeman
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November 16, 2017

The Second Street Audience Engagement Platform

presented by
Liz Crider Huff
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September 28, 2017

NEW REVENUE IDEAS - From Newsmedia Members

presented by
Allison Altobelli, Mark Morris and Brian McNeilly
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July 20, 2017

PERFORMANCE BASED MARKETING: Effectively utilizing data and reporting to significantly improve results and grow revenue

presented by
Chance Schlesman, Dana Wardeh and Francisco Rodriguez
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June 8, 2017

PERFORMANCE BASED MARKETING: What's in it for Advertisers and Publishers

presented by
Doug Coffelt and Richard Jones
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December 8, 2016

Maximum Impact: A Multi-Platform E-mail and Print Program

presented by
Susan Duchin and Data-Dynamix
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September 29, 2016

2016 Local Knowledge Study

presented by
Tracey Altman, AMG/Parade EVP and Marianne Grogan, Coda Ventures COO
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May 26, 2016

A Conversation with Novus CEO, Dave Murphy

presented by
Dave Murphy, CEO of Novus
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March 31, 2016

Structures and Decision Makers for the Franchised Food Business - with John Cayne

presented by
John Cayne, VP Global Media Group
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December 10, 2015

The Future of Newspaper Advertising Packaging and Distribution

presented by
Quad/Graphics
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September 24, 2015

Q&A with NSA President Steve Mueller

presented by
Steve Mueller, NSA President
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July 23, 2015

QSR Advertising Challenges and Opportunities

presented by
John Cayne, VP Global Media Group
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May 7, 2015

Digital Strategies for Newspapers

presented by
Rob Holdaway and Jude Fontenot, Data-Dynamix
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Industry Links

NAC Listserv
USPS
News Media Alliance
International News Media Assocation
DM News
Direct Marketing Association
Association for Postal Commerce
Alliance for Audited Media