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Buffalo News

Contact Information
Warren Todd Colville
Vice President of Sales
Cindy Colello
Director of Retail Sales
Mark Morris
Target Marketing Manager

Buffalo Direct

Buffalo Direct provides cost-effective solutions to businesses who want to build relationships with current and potential customers through newspaper inserts and direct mail. Our products and services utilize the extensive resources of The Buffalo News and the same advanced technology as other top direct mail companies. We distinguish ourselves with the highest commitment to superior quality. Our objectives are to help our clients expand their existing customer base and maximize their return on investment.

Types of Distribution

Newspaper Inserts- Use the Sunday Buffalo News, with a circulation in excess of 300,000 to reach the newspaper reading segment of the Buffalo/Niagara market.

Shared Mail

WNY Values, our shared mail product, can be used to saturate the entire market or to target select areas. This product is delivered every Saturday to Buffalo News non-subscribers by the US Postal Service. With the ability to target specific ZIP codes, our shared mail program provides maximum flexibility to the advertiser.

Full Service Advertising


We will gladly accept material supplied by the advertiser and insert it into The Buffalo News or WNY Values.

Print & Deliver

We offer superior quality printing services at affordable prices. Your project may be anywhere from back-and-white to full-color, and you may select from a variety of paper stocks. Once the material is printed, it, too, can be inserted into The Buffalo News or WNY Values.


Our experienced creative staff can develop attractive materials designed to meet your needs and help you achieve your advertising objectives.


Our mapping technology enables you to see your existing customers, competitors or specific demographics displayed on a map.

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