The Baltimore Sun offers total market coverage through a combination of in-paper distribution on Wednesday, Thursday, Friday or Sunday and TMC on Thursday. The Sun offers aggressive pricing for those advertisers willing to compliment an in-paper buy with a minimum TMC distribution. TMC distribution is approximately 650,000. In-paper preprints are targeted at OMZ, "optimal micro-zone" level, which is predominantly sub-zip.
The Sun’s TMC “SunPlus” product reaches nonsubscribers of the Wednesday newspaper. The wrapper is a broadsheet sample of newspaper content and display advertising. Distribution is carrier delivered Wednesday-Thursday each week.