John A. Newby

Executive Director / Newspaper Advertising Coalition


After a 10-year stint as a weather forecaster and climatologist in the U.S. Air Force, John moved into a successful 28 year media career leading various departments and newspapers from the Omaha World-Herald, Sandusky Newspapers, The Small family and finally in Muskogee with the CNHI.  


He is the Founder of the 360 Media Alliance, a news-media industry think tank as well as the Founder of Uniquely USA – a tourism marketing and branding initiative rolling out in several States.  


Recently, he became very active in community economic development and branding. He is the Founder of Starved Rock Country, a regional branding initiative in Northern Illinois generating tens of millions in newgrowth spinning off regional branding initiatives including concerts, marathons, events, magazines and aggressive E-commerce business platforms.  Since he was named the poster child of theNewspaper Next initiative with the “Delivery QC” loyalty platform years ago, he has a passion for building customer loyalty and retention programs that build loyalty and grow revenue.


His favorite quote sums up his outlook on transformation;“If you don’t like change, you will like irrelevance even less.”


John’s hobbies are history, economics, sports and traveling so that he and his wife Kathy can see their nine children spread throughout the country.  

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