Jane Comfort

Board of Directors
BH Media Group
Regional Advertising Director
contact
Jcomfort@florencenews.com
843-317-7232

Bio

Regional Advertising Director of Carolina Publishing (Morning News, Hartsville Messenger,Marion-Star/Mullins Enterprise and News Post and Observer). Carolina Publishingis owned by BH Media Group, a division of Berkshire Hathaway.

Jane began her media career after graduating from LoyolaUniversity in New Orleans with a BA in Communications.  She was recruited during her senior year towork for Peter A. Mayer Advertising in New Orleans.  At the time, Peter Mayer was the largestAdvertising Agency in Louisiana and Jane had the privilege to be the MediaBuyer on such prestigious accounts as the Jazz and Heritage Festival, Nationaland Canal Villere’ Supermarkets, Maison Blanche Department Store, PellerinMilnor and  the local McDonalds Co-Op.  

After a few years of developing integrated media campaignsfor some of the Agency’s clients, Jane was recruited to join the newly expandedPromotion Department of WWL-TV- New Orleans as Media Manager.  At the time, WWL-TV was one of the strongestCBS News affiliates in the country boasting a 47 share for the 6pm newscast.  It took the newly formed team only 10 monthsto exceed the 50 share mark at 6 and 10pm.

In 1987 Jane was recruited to leave New Orleans and joinDavid L. Rawle Advertising in Charleston to be the Media Director and workextensively on the Piggly Wiggly Carolina Company’s $1.4 million annualtelevision budget.  During Jane’s time atthe Rawle Agency, David merged with Bruce Murdy and the company becameRawle-Murdy Advertising.  During Jane’stenure at Rawle-Murdy, she worked on numerous acquisitions including, McDonalds,The 21 Club in New York, and South Carolina Economic Development.  In addition to overseeing all agencyaccounts, Jane specifically bought media for Spoleto USA, Charleston PlaceHotel, The Shops at Charleston Place, and Wild Dunes Resort.  In 1991 Jane opted to launch her own MediaBuying Agency, Comfort & Company. With a local Papa John’s franchisee in Charleston and Columbia, Janeearned a strong Brand for her company and her clients and went on to manage TheSouth Carolina Stingrays hockey team, Comcast Cable, and other Papa John’sFranchise co-ops.  

In 1994 a recruitment call came for Jane to leave the buyingside and move to the selling side and join the Post and Courier as MarketingCommunications Manager.  Over the next 15years Jane had a progressive career at the Post and Courier includingClassified Manager and Niche Division Manager where she launched a newinitiative with one employee, herself, and grew to a team of 8 generating $2.5million dollars annually developing strategic Direct Mail Campaigns for thePost and Courier’s host of advertisers.  

In 2009 change came to The Post and Courier andafter almost 25 years in Charleston, Jane relocated to Jacksonville Florida asDirector of Database Marketing for the Times-Union, the flagship media companyfor the Morris Family of Augusta Georgia. In 6 short years Jane was promoted to be Director of New BusinessDevelopment, Director of Retail Advertising and Corporate Advertising SalesDirector for Morris Publishing Group where she built and launched thecentralized corporate sales team that managed $35

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