The News Advertising Coalition!

A nonprofit trade association of U.S. media companies, facilitating innovation in targeted print and digital advertising since 1998.
who we are

news Advertising coalition (NAC)

News Advertising Coalition, Inc. is a national trade association of major-market news media companies that work together to facilitate the development and implementation of a variety of evolving print and digital advertising programs for member publishers and their customers.

NAC was founded in 1998 as the Newspaper Target Marketing Coalition. Members voted at the 2017 NTMC Conference in San Diego to change the name of the association to better reflect and embrace all the innovative advertising capabilities being utilized and deployed by Coalition members.

Here's the ** 3/30/17 PRESS RELEASE ** announcing the association's new name.

our members

NAC currently counts 24 major news media publishers among its corporate members – including more than forty NAC member media organizations - and has business partnerships including four affiliate members.

Members participate in frequent idea-sharing channels throughout the year - at NAC's annual conference, webinars, online meetings, listserv and social media groups including LinkedIn, Facebook and Twitter.

stay up-to-date

The News Media industry is inventing new successful business models and NAC is at the heart of that development. Check out what Coalition members and the industry are doing with our collection of newsletters and articles.