News Advertising Coalition is a national non-profit trade association of newsmedia companies that work together to facilitate the development and implementation of a variety of evolving print and digital advertising programs for member publishers and their customers.
NAC was founded in 1998 as the Newspaper Target Marketing Coalition. Members voted at the 2017 NTMC Conference in San Diego to change the association name to better reflect and embrace all the innovative advertising capabilities being utilized by Coalition members.
Here's the ** 3/30/17 PRESS RELEASE
** announcing the association's new name.