News Advertising Coalition, Inc. is a national trade association of major-market news media companies that work together to facilitate the development and implementation of a variety of evolving print and digital advertising programs for member publishers and their customers.
NAC was founded in 1998 as the Newspaper Target Marketing Coalition. Members voted at the 2017 NTMC Conference in San Diego to change the name of the association to better reflect and embrace all the innovative advertising capabilities being utilized and deployed by Coalition members.OUR NEW NAME
Here's the ** 3/30/17 PRESS RELEASE
** announcing the association's new name.